with Slava Rybalka • Director of Marketing, Independent SEO Consultant
In this episode of The Ranking Heroes Podcast, host Nebojsa sits down with Slava Rybalka, a marketing executive and SEO consultant with over 14 years of experience, for a conversation about how SEO has changed across multiple eras — from gray-hat link building in Belarus to neural networks, LLMs, and what comes next.
Slava traces 14 years from gray-hat link building to RankBrain, machine learning and LLMs, and explains why principles outlast every tool.
Whether you're an early-stage founder looking for your first customers or a seasoned marketer refining your playbook, this episode is packed with strategies you can apply right away. Hit play below and dive in!
/ Full Episode Transcript /
Nebojsa: Welcome back to the Ranking Heroes podcast where we uncover the strategies that drive ex exceptional business growth. I'm your host and today I'm excited to welcome Slava Ibalca, a marketing executive who's been at the forefront of digital transformation for over two decades now. Slava has led growth initiatives at major companies like Chavy, Arteza, VSC aviation, helping them scale revenue and optimize their performance marketing efforts.
/ Continue Watching /
with Jonathan Bentz
“You can have the mindset of, “man, I screwed up, I failed”, or you can take those as lessons and make sure that you don’t repeat them, but get better along the way the entire time. And that’s kind of the mentality that I’ve had through most of my career.”
with Jason Rivera
In this episode of The Ranking Heroes Podcast, host Nebojsa sits down with Jason Rivera, CEO and Founder of Terrazzo Marketing Solutions, for a conversation about growth marketing, team leadership, and why most companies get their customer journey wrong before they start scaling. Jason brings a background spanning sales ops, marketing operations at HashiCorp, a bootstrapped startup, and global growth leadership at Lenus.
with Sara Miller
In this episode of The Ranking Heroes Podcast, host Nebojsa sits down with Sara Miller, Marketing Consultant and Founder of SM Consulting, to talk about how AI is changing the way marketers work — and what hasn't changed at all. Sara brings a perspective grounded in years of B2B SaaS marketing across agency and in-house settings, covering everything from integrated campaign strategy to tracking LLM-driven traffic.
