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EP • 1652 min

Reddit, GEO & AEO

with Jules Davies • Founder, Scalerrs

Are marketers playing by the wrong rules? Jules Davies, founder of Scalerrs, on building a B2B SaaS SEO agency out of a freelance grind, why Reddit became central to AI search visibility, and how Reddit threads, listicles and YouTube turn into pipeline.

Jules Davies on the Ranking Heroes podcast, episode 18

Reddit, AI Search and YouTube, and the Agency Built Around Them

Jules explains how Scalerrs went from one freelancer to a 35-person SaaS agency, why a Reddit comment counts as a vote in AI answers, and where he would start today with zero budget.

  • Building a SaaS SEO Agency
  • Reddit Marketing Playbook
  • AI Search (AEO & GEO)
  • Reddit Threads as AI Citations
  • YouTube as the Next Channel
  • Reinvesting and Work Ethic
  • Agencies vs. One Person Plus AI
  • Compounding Organic Channels
  • How Jules went from an engineering job at EDF to freelance SEO and white-label work, and the mentors and reinvested six figures that turned it into Scalerrs.
  • Why he dropped eCommerce clients to work only with B2B SaaS, and why agencies that resist change, move slowly or refuse to become AI-native are the ones that fold.
  • The two deals that made Reddit matter: Google and OpenAI paying for Reddit data, so threads now rank on Google and feed AI answers while buyers trust them more than LinkedIn.
  • The Scalerrs Reddit workflow: team accounts with a real point of view, helpful comments before any brand mention, spaced-out activity with disclosure, and no AI-written comments.
  • How a Reddit comment becomes an AI citation: every thread is one more vote toward consensus, and the context in the comment tells the model what your product solves.
  • How Reddit ROI is reported: AI search visibility, thread rankings and clicks, branded search lift and self-reported attribution from sales calls.
  • Jules's priority stack for founders starting from zero, why YouTube is the next big channel, and two myths he wants gone: llms.txt and “links don't matter anymore”.

Best Moments From This Episode

Whether you're an early-stage founder looking for your first customers or a seasoned marketer refining your playbook, this episode is packed with strategies you can apply right away. Hit play below and dive in!

Jules Davies: Reddit requires a different approach
Jules Davies: Reddit is becoming a major player in AI search
Jules Davies: YouTube marketing could be the next big thing

Nebojsa: Hello guys, I'm Nebojsa, the host of the Ranking Heroes podcast. Today I'm having a very special guest, Jules Davies. You might have already heard about him, as he's becoming quite popular on LinkedIn and YouTube. He runs Scalerrs, an agency that mainly works with B2B SaaS, doing a lot of SEO, AEO and, of course, Reddit. We're going to open with how he started his journey, then switch to building Scalerrs and move to Reddit marketing, talk about AEO and SEO opportunities, and finish with his vision for growth and where he sees his company scaling.

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