A GEO and AEO agency that puts your brand inside the answer, not under it.
/ GEO & AEO services /
ChatGPT, Perplexity and Google's AI Mode answer a buyer's question with a handful of brands. Our generative engine optimization (GEO) and answer engine optimization (AEO) services put yours on that list, and keep it there.
58% of US adults saw an AI Overview on at least one Google search in Pew Research Center's 2025 study. Every Heroic Rankings SEO programme has included AI search work since 2024.
/ What it is /
Generative engine optimization (GEO) services make a brand's pages easy for AI systems to find, understand and cite in their answers: Google's AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Claude. Answer engine optimization (AEO) is the same work seen from the page side: structuring content so a system can lift a direct, accurate answer from it. Both build on classic SEO, because AI systems mostly cite pages that search engines already index and trust.
The difference from SEO is the unit of competition. Search ranks whole pages; AI answers quote passages. A page can rank third on Google and still be the only source an AI answer cites, or rank first and be ignored because its answer is buried in paragraph nine.
/ How it works /
AI Overviews, AI Mode and most chatbots with web search pull from pages already in Google's or Bing's index. Pages that do not rank for anything rarely get cited.
Systems quote short, self-contained passages that answer one question directly, with the facts near the top.
They learn which brands are credible on a topic from how often reputable sources mention them, with or without a link: industry publications, Reddit, YouTube, review sites.
For fast-moving topics, systems prefer recent sources, so visible update dates and current figures win.
/ What's included /
Know where you stand before you spend
A fixed set of buyer prompts run across AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, scored monthly. You see which questions cite you, which cite competitors, and which cite nobody yet.
Get Your AuditPages built to be quoted
Existing pages restructured so each section opens with a direct answer, and new pages built for the questions buyers ask AI. Includes the FAQ and comparison pages AI systems quote most.
Restructure My PagesMake your answers readable by machines
Schema markup for FAQ, HowTo, Product and Organization, crawl access for AI bots, rendering fixes so your answers exist in the HTML the systems read, and an llms.txt where it helps.
Check My SiteMentions, not only links
Digital PR, expert quotes, listicle placements, Reddit and community presence, and the review and directory profiles AI systems weigh when they decide which brands to trust on a topic.
Build My AuthorityBecome the source others cite
Statistics roundups, studies and tools that make your pages the source other sites and AI systems cite. Our own AI Overview statistics page exists for exactly that reason, and is our most-linked page.
Plan an AssetComparable month to month
A monthly report with citation share by prompt, brand mentions, AI referral traffic in GA4, and what changed. The same prompt set every month, so progress is measured, not guessed.
See a Sample ReportWeeks 1 to 2. We define the prompts your buyers actually ask, run them across every major AI system, and map where you, your competitors and third-party sources appear.
Weeks 1 to 2. We define the prompts your buyers actually ask, run them across every major AI system, and map where you, your competitors and third-party sources appear.
/ SEO vs AI search /
| Classic SEO | AI search optimization | |
|---|---|---|
| Goal | Rank a page and win the click | Be cited in the answer |
| Unit | The page | The passage, table or direct answer |
| Authority signal | Backlinks and site reputation | Backlinks plus brand mentions across the web |
| Content style | Comprehensive, matched to intent | Direct answers, self-contained sections, clear structure |
| Main metric | Rankings, clicks, conversions | Citations, brand mentions, AI referral traffic |
Everything in the right column builds on the left, which is why we run AI search as part of our SEO services rather than instead of them.
See our SEO services/ Guided by Results /
AI systems cite pages search engines already trust. Our GEO work sits on top of a full SEO programme, so the ranking and the citation are earned together.
The same buyer prompts run every month across every major AI system. You see citation share move, prompt by prompt.
Our AI Overview statistics page is cited by over 100 referring domains and quoted in AI answers. We build the same assets for clients.
One monthly report and a client portal with every deliverable, every mention and every link. Nothing hidden behind a dashboard you cannot read.
AI answers differ by market. We run prompt sets and mention building per language, with native speakers on the team.
/ Proven Performance /
A content-led SEO and AEO program helped Cirrus Insight, a Salesforce sales productivity platform, grow organic traffic, authority and visibility across new topic clusters.
February 22, 2026
DesignRush is a B2B marketplace that connects businesses with top professional agencies in fields such as web design, digital marketing, branding, and technology. The platform offers comprehensive agency listings, reviews, and expert advice, helping companies find the right partners for their projects. DesignRush aimed to establish a strong presence in search results despite being a younger website with fewer listed agencies.
December 24, 2024
How a brand-new DIY e-commerce store went from zero online presence to 63,500+ monthly organic visitors and $1.3M in organic revenue in 24 months.
December 24, 2024
/ Who it's for /
Buyers research vendors in ChatGPT and Perplexity before they ever reach a sales call.
Cirrus Insight case studyLosing clicks to AI Overviews and needing the citation instead.
AI Overview statisticsProducts get recommended, or not, inside AI shopping answers.
E-commerce SEO servicesAdd GEO to your offer under your own brand through our partnership.
White-label partnership/ Find Your Answers /
Generative engine optimization (GEO) is the practice of making a brand's content easy for AI systems to find, understand and cite in generated answers such as Google's AI Overviews, AI Mode, ChatGPT and Perplexity. It builds on SEO, since those systems mostly cite pages search engines already index.
GEO focuses on being cited in AI-generated answers. AEO (answer engine optimization) focuses on structuring pages so any answer engine, from a featured snippet to a voice assistant, can lift a direct answer from them. In practice one programme covers both.
If you rank well, you already have the foundation. GEO adds the passage structure, the brand mentions and the measurement that turn rankings into citations. Most clients run it as part of their SEO programme.
We run the same set of buyer prompts every month across the major AI systems and record which brands and sources each answer cites. That gives a citation share per prompt that is comparable month to month, alongside AI referral traffic in GA4.
Pages that already rank can appear in AI answers within weeks of being restructured. Earning citations on topics where you have no authority yet takes months, because it depends on mentions from sources the systems trust.
No. AI systems change their sources and models constantly, and nobody controls them. We guarantee the audit, the work and the monthly measurement.
Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Claude, plus Bing Copilot where your market uses it. The same page work serves all of them; the mention work is tuned to the sources each one favours.
They are priced as a monthly retainer scoped to the number of prompts tracked, pages restructured and mentions earned per month. AI search is included in our Growth and Scale SEO programmes and available on its own. Every proposal lists deliverables, timeline and how results are measured.
