with Tom Winter • Founder, SEOwind
In this episode of The Ranking Heroes Podcast, host Nebojsa sits down with Tom Winter, founder of SEOwind, to talk about what separates research-backed AI writing from the flood of generic AI-generated content on the market. Tom makes a pointed distinction early on: roughly 95 to 97 percent of AI writing tools are little more than a prompt wrapper around ChatGPT. If a tool produces an article in two or three minutes, it is not pulling real data, and the output is, in his words, "the definition of writing spam."
Tom explains why most AI writing tools produce spam, how SEOwind scores drafts against E-E-A-T, and what 600 customer conversations a year taught him about product.
Whether you're an early-stage founder looking for your first customers or a seasoned marketer refining your playbook, this episode is packed with strategies you can apply right away. Hit play below and dive in!
/ Full Episode Transcript /
Nebojsa: Hello people, welcome to the ranking heroes, a podcast where we discover different strategies right with the experts behind them. So I'm pleased to present a very special guest, Tom Winter. He is a growth consultant, but also a co-founder of one of the biggest content writing SaaS tools that's being used all over the world.
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with Jonathan Bentz
“You can have the mindset of, “man, I screwed up, I failed”, or you can take those as lessons and make sure that you don’t repeat them, but get better along the way the entire time. And that’s kind of the mentality that I’ve had through most of my career.”
with Jason Rivera
In this episode of The Ranking Heroes Podcast, host Nebojsa sits down with Jason Rivera, CEO and Founder of Terrazzo Marketing Solutions, for a conversation about growth marketing, team leadership, and why most companies get their customer journey wrong before they start scaling. Jason brings a background spanning sales ops, marketing operations at HashiCorp, a bootstrapped startup, and global growth leadership at Lenus.
with Slava Rybalka
In this episode of The Ranking Heroes Podcast, host Nebojsa sits down with Slava Rybalka, a marketing executive and SEO consultant with over 14 years of experience, for a conversation about how SEO has changed across multiple eras — from gray-hat link building in Belarus to neural networks, LLMs, and what comes next.
