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EP • 1259 min

SEO, AEO & AI Growth

with Sara Miller • Marketing Consultant & Founder, SM Consulting

In this episode of The Ranking Heroes Podcast, host Nebojsa sits down with Sara Miller, Marketing Consultant and Founder of SM Consulting, to talk about how AI is changing the way marketers work — and what hasn't changed at all. Sara brings a perspective grounded in years of B2B SaaS marketing across agency and in-house settings, covering everything from integrated campaign strategy to tracking LLM-driven traffic.

Sara Miller — SEO, AEO & AI Growth, episode 12

What AI Changed and What It Didn't

Sara brings 15 years of B2B SaaS marketing to the question of where AI fits, why paid and organic are connected, and why buyers still want to be spoken to like people.

  • Integrated Paid & Organic Strategy
  • B2B SaaS Content Marketing
  • AI in Keyword Research & Content Creation
  • Optimizing for LLMs and AI Overviews
  • Pillar Content & Hub-and-Spoke Models
  • User Experience as an SEO Factor
  • Website Migration Risks
  • Marketing & Sales Alignment
  • Why paid media and organic SEO are more connected than most marketers treat them.
  • The argument for benefit-led messaging over feature-pushing in B2B SaaS marketing.
  • How pillar content and hub-and-spoke models still produce measurable results when the page experience is right.
  • Why fundamental SEO — header structure, schema, natural language answers — matters more now with AI-driven search.
  • Using AI as a second set of eyes on analytics data, not a replacement for strategic thinking.
  • How a botched website migration can cost a company millions and why QA is non-negotiable.
  • Sara's advice on building a personal brand: share your experiences even if someone disagrees, because people have already formed opinions about you anyway.

Best Moments From This Episode

Whether you're an early-stage founder looking for your first customers or a seasoned marketer refining your playbook, this episode is packed with strategies you can apply right away. Hit play below and dive in!

Sara Miller: One wrong file, $50,000 lost in a day
Sara Miller: Search intent matters
Sara Miller: Don't be afraid to ask for opportunities

Nebojsa: and we are live. Welcome back to the ranking heroes, the podcast where we dive deep into the strategies that help businesses climb to the top. I'm your host and today I'm thrilled to be joined by Sarah Miller, a digital marketing strategist and consultant who knows what it takes to drive real results. Sarah brings a wealth of experience in marketing, SEO, paid media and content strategy, having previously led digital marketing efforts.

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