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EP • 153 min

How to Improve as an SEO

with Nenad Stamenkovic • Growth Marketing Expert, SASVIM

In the first episode of The Ranking Heroes Podcast, host Nebojsa sits down with Nenad Stamenkovic for a wide-ranging conversation about what SEO actually looked like over the past 15 years — and what still holds true today.

Nenad Stamenkovic — How to Improve as an SEO, episode 1

15 Years of SEO, Tested Instead of Trusted

Nenad started as a webmaster who built, designed and optimised sites at once, and never took Google's word without running the test himself.

  • Early SEO & Webmaster Era
  • Structured Data Evolution (Microdata to JSON-LD)
  • Conversion Rate Optimization
  • Behavioral Targeting & Personalization
  • Google's Hummingbird Update & NLP
  • Omnichannel Analytics & Attribution
  • UX Principles in Marketing
  • Testing & Assumption Validation
  • Starting SEO as a webmaster — building, designing, and optimizing sites before specialized roles existed.
  • Testing over trusting — why empirical evidence matters more than what Google publicly says.
  • Conversion optimization through discovery — a behavioral system that predicted brand preferences within 4-6 clicks.
  • The Hummingbird update's lasting effect — how NLP and voice search changed what SEOs needed to focus on.
  • Omnichannel tracking before GA4 — the difficulty of connecting user sessions across devices and channels.
  • The "content is king" misread — why writing more content isn't the same as writing better content.
  • Analytics with intent — always start with a written question before opening any dashboard.

Best Moments From This Episode

Whether you're an early-stage founder looking for your first customers or a seasoned marketer refining your playbook, this episode is packed with strategies you can apply right away. Hit play below and dive in!

Nenad Stamenkovic: Website ranking: then vs now
Nenad Stamenkovic: The game-changer in the SEO industry
Nenad Stamenkovic: When technical SEO isn't necessary

Nebojsa: So, welcome to the ranking heroes where we dive deep into the strategies that top the charts and explore the stories behind the minds that make it happen. So I'm your host Nebojsa and today we are joined by a very special guest Nenad, an expert in digital marketing, SEO, product development and UX. So let's get started.

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