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EP • 31h 26min

Innovation & Entrepreneurship

with Mihailo Miljković • Founder and SEO Team Lead, Elvion

In this episode of The Ranking Heroes Podcast, host Nebojsa sits down with Mihailo Miljkovic, founder and SEO team lead at Elvion, to talk about enterprise SEO strategy, revenue-driven consulting, and why most large companies are leaving money on the table in organic search.

Mihailo Miljković — Innovation & Entrepreneurship, episode 3

SEO as an Outcome, Not a Department

Mihailo ties every initiative to revenue, proves it in 90-day pilots, and shows where large companies leave organic money on the table.

  • Revenue-Focused SEO
  • 90-Day Pilot Projects
  • Demand Segmentation
  • Enterprise SEO Strategy
  • AI Overviews & E-Commerce
  • Product-Level Marketing
  • Google as a Marketplace
  • Backlinks & Core Updates
  • Why most enterprise companies treat SEO as a function rather than an outcome and how that creates misaligned expectations.
  • Mihailo's 90-day pilot project model for proving measurable results before proposing a long-term strategy.
  • How an e-commerce client generated over $1 million in incremental revenue by building category pages around untapped demand segments.
  • Elvion's AI Overview research: 28,000+ keywords analyzed, with product listings dominating e-commerce query layouts.
  • Why Google is shifting toward a marketplace model and what product-level marketing means for online retailers.
  • The role of backlinks after the March Core Update — sites with strong off-page authority held steady while content-only sites got hit.
  • How to evaluate an SEO agency before signing — depth of pre-purchase analysis, strategic language, and honest discussion of what is and is not possible.

Best Moments From This Episode

Whether you're an early-stage founder looking for your first customers or a seasoned marketer refining your playbook, this episode is packed with strategies you can apply right away. Hit play below and dive in!

Mihailo Miljković: Staying ahead of changing algorithms
Mihailo Miljković: What will shape SEO in the next few years
Mihailo Miljković: A clear vision connects the dots

Nebojsa: Yo, what up folks, welcome to the ranking heroes. I'm the voice share host. And today we have a Michal Milkovich, a brilliant young mind behind all the SEO strategies. So first of all, welcome Michal. It's so nice to have you here. So to kick off this properly. Yeah. So to kick off this properly, I wanted to like, you can make an introduction. You can share your journey.

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