with Kevin Lee • Executive Chairman & Co-Founder, Didit
In this episode of The Ranking Heroes Podcast, host Nebojsa talks with Kevin Lee, executive chairman and co-founder of Didit, about nearly 30 years of digital marketing — from the pre-Google era to the current shift toward AI-driven search visibility.
Kevin has run search marketing since before Google existed. He breaks down biddable media economics, the full-funnel flywheel and how LLMs decide what to surface.
Whether you're an early-stage founder looking for your first customers or a seasoned marketer refining your playbook, this episode is packed with strategies you can apply right away. Hit play below and dive in!
/ Full Episode Transcript /
Nebojsa: Welcome to the ranking heroes, a podcast where we discuss different strategies right with the experts behind them. Today we have a pleasure to have Kevin Lee joined. He's an executive chairman and founder of didit.com, a company that was established back in September 1996. So Kevin, nice to meet you and thank you for joining the podcast.
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with Jason Rivera
In this episode of The Ranking Heroes Podcast, host Nebojsa sits down with Jason Rivera, CEO and Founder of Terrazzo Marketing Solutions, for a conversation about growth marketing, team leadership, and why most companies get their customer journey wrong before they start scaling. Jason brings a background spanning sales ops, marketing operations at HashiCorp, a bootstrapped startup, and global growth leadership at Lenus.
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