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EP • 71h 07min

Backlinks & SEO

with Antonio Gabrić • Link Building & Partnerships Manager, Hunter.io

In this episode of The Ranking Heroes Podcast, host Nebojsa sits down with Antonio Gabrić, Link Building & Partnerships Manager at Hunter.io, for a grounded conversation about what actually makes link building work in 2025, and what most people get wrong about it.

Antonio Gabrić — Backlinks & SEO, episode 7

Build Relationships, Not Links

Antonio grew Hunter.io by thousands of referring domains by turning skyscraper outreach into partnerships, and explains which links move a business and which only look good.

  • Link Quality vs. Vanity Metrics
  • Partnership-Based Outreach
  • Skyscraper Method Evolution
  • Guest Blogging Strategy
  • Referral Traffic & Bottom-of-Funnel Links
  • Link Building KPIs & Reporting
  • Backlinks in AI Search Engines
  • Content & Link Building Synergy
  • Why backlinks from pages with organic traffic are worth more than high-DR links from dead pages.
  • How Hunter moved from skyscraper outreach to a partnership-first model that starts with link insertions and scales to guest posts and co-marketing.
  • The difference between outreach to mid-range domains and outreach to top-tier publications like Moz — and why the latter requires a completely different playbook.
  • Why referral traffic from backlinks only converts when the linking page targets bottom-of-funnel intent.
  • How Hunter tracks KPIs beyond link counts: average page traffic, DR averages, and conversion funnel impact.
  • The case for investing in links from smaller, growing domains as a long-term play — like real estate you buy early.
  • Antonio's top advice: build relationships, not links, because a network of 10 partners with 10 partners each gives you access to 100.

Best Moments From This Episode

Whether you're an early-stage founder looking for your first customers or a seasoned marketer refining your playbook, this episode is packed with strategies you can apply right away. Hit play below and dive in!

Antonio Gabrić: Backlinks = relationships
Antonio Gabrić: To be an authority, be mentioned by authorities
Antonio Gabrić: Why a minimal SEO tool stack works

Nebojsa: Hi, welcome to the ranking heroes, a podcast where we discuss different strategies with the experts behind them. Today we have a very special guest, Antonio Gabrić, an outreach expert from hunter.io who joined us today. So first I want to thank you, Antonio, for taking your time to join this podcast and to properly kick off. I would ask you to share your journey into SEO and link building and tell us what inspired you to specialize in this field and how did

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