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EP • 111h 11min

AEO Special #1

with Ali Sayyed & Mihailo Miljković • SEO/SEM/AEO Lead Analyst at One Identity, Founder of Elvion

In this episode of The Ranking Heroes Podcast, host Nebojsa is joined by Mihailo Miljkovic and Ali Sayyed for a roundtable conversation about what is actually changing in search — and what SEO practitioners need to do about it now. This is the first episode in a planned series where working professionals compare notes on AI-driven search, and the discussion reflects that: practical, specific, and grounded in what all three are seeing across their own accounts and clients.

Ali Sayyed & Mihailo Miljković — AEO Special #1, episode 11

What Is Actually Changing in AI-Era Search

Two practitioners compare notes on ChatGPT traffic, compressed buying journeys and sentiment tracking — operational changes, not theory.

  • AI as a Search Engine
  • ChatGPT Traffic & Revenue Attribution
  • Sentiment Score Optimization
  • Top-of-Funnel Content Strategy
  • Publisher & Listicle Positioning
  • User Journey Compression
  • Cross-Platform Brand Consistency
  • Robots.txt & LLM Accessibility
  • Why ChatGPT is now a legitimate revenue-producing channel, with some e-commerce clients already generating thousands in referred sales.
  • How the purchasing journey has compressed from days of comparison shopping to seconds of AI-synthesized recommendations.
  • The case for sentiment score tracking as a new optimization metric and how it feeds back into product messaging.
  • Why top-of-funnel content is not dead — it trains LLMs on your language, your framing, and your brand association.
  • How publisher listicles now shape AI responses, making strategic placement in third-party content more valuable than before.
  • The difference between traffic loss and value loss — fewer clicks does not automatically mean fewer conversions or less pipeline.
  • Why SEO is becoming a cross-platform brand positioning discipline that requires coordination with product, PR, and brand teams.

Best Moments From This Episode

Whether you're an early-stage founder looking for your first customers or a seasoned marketer refining your playbook, this episode is packed with strategies you can apply right away. Hit play below and dive in!

Ali Sayyed and Mihailo Miljković: Ali on SEO, ChatGPT and the future of search
Ali Sayyed and Mihailo Miljković: Is SEO dying? Not really
Ali Sayyed and Mihailo Miljković: SEO is becoming search-everywhere optimisation

Nebojsa: Hello everyone, we gathered here to share some interesting insights regarding the SEO industry. As many of you noticed that things are changing drastically in the previous few months since the AI launched the new features and now Google is featuring AI in its search. Today we have three of us as three different SEO and marketing experts covering different industries.

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