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Mastering Backlinks Management: A Comprehensive Guide for SEO Success


The world of search engine optimization (SEO) is always changing, and one key element that consistently proves its importance is backlinks management. A well-planned and executed backlinks management strategy can significantly boost your website’s search rankings, attract organic traffic, and elevate your online presence. 

In this comprehensive guide, we’ll delve into the vital aspects of backlinks management, covering topics like the significance of links management, understanding backlink profiles, the responsibilities of a backlink manager, and more. 
We aim to provide valuable insights and practical knowledge to help you excel in backlinks management and achieve SEO success.

backlinks management

All hyperlinks you encounter online are internal or external links (backlinks). While the first leads to a different page on the same domain, backlinks usually lead to a different website. Your main objective (as a link builder or a site owner) is to have as many (ideally well-ranking) sites to link to your pages.

The purpose of link management is to increase the SEO performance of your pages. By linking to reputable sites, you’re benefiting from the on-site optimization of your posts. You get a direct SEO ranking boost by linking to sites with high DA. This makes inbound link monitoring and link-building management essential to your online presence.

Regarding backlinks, it’s essential to create a delineation between different types.

These are the links that you acquire organically (without even trying). You write quality content that another content creator or website owner finds useful, and they include it in their next piece. While these are the best in terms of effort-to-value ratio, the inability to control their use makes them problematic.

When talking about link building, we’re usually talking about manual backlinks. You “earn” these links by reaching out to other site owners, managers, or blog editors and asking them for a backlink. Link acquisition management is one of the crucial aspects of an excellent link-building campaign.

Website owners or SEO experts create these links by adding links in comment sections, forums, or low-quality directories. These aren’t valued as highly as “regular” backlinks, but they drive traffic and benefit your brand’s overall visibility. Not everything has to be high-quality to get results.

Guest Post Backlinks

These are similar to manual backlinks with the distinction that you “earn” them by writing high-quality content for someone else’s blog. This way, the blogger profits from getting high-quality content that they didn’t have to make themselves, and you get a backlink. In some scenarios, however, you have to pay for the link. The costs may vary depending on the blog.

In forum discussions, people post links containing valuable resources or useful tools. Again, these links are not valued the same as “regular” backlinks, but they do serve the purpose. They would still be worth the trouble even if they just boosted your traffic. These, too, can be natural or manual.

Whether or not social media links count as backlinks is one of the oldest and the most heated discussions in the SEO world. No, they don’t count as regular backlinks, and while they may not directly impact your site’s SEO rank, they drive traffic and visibility.

Directories like GMB or Yelp drive a lot of traffic. They also produce snippets that the audience might click on instead of the regular SERPs. Depending on the quality of the directory, these backlinks may offer a disproportionately large boost to your SEO efforts.

Key takeaway

This diverse categorization makes it clear that link-building management might be more complex than you initially thought. So, you might need professional help.
Traffic and visibility are ranking factors as well. Every link counts, regardless of where it’s posted or in what context. Sure, they may not be as valuable, but they still matter.

Links management oversees and optimizes both inbound (backlinks) and outbound links on your website. It involves monitoring the quality of your backlinks, identifying new link opportunities, and removing or disavowing low-quality or toxic backlinks. Proper links management ensures that your website’s backlinks profile remains strong and supports your overall inbound link strategy.

The relevance of backlinks management in SEO cannot be overstated.

Search engines, like Google, consider backlinks a significant ranking factor because they serve as endorsements or votes of confidence from other websites. A high-quality backlink from an authoritative and relevant website signals to search engines that your content is valuable and trustworthy. This, in turn, can lead to improved search rankings, greater organic traffic, and increased online visibility.

By effectively managing your website’s links, you can ensure that you’re attracting high-quality backlinks while minimizing the impact of potentially harmful ones. Consequently, a well-executed links management strategy is pivotal in achieving and maintaining SEO success.

A backlink profile refers to collecting all inbound links pointing to your website from other sites. It is essentially a snapshot of your website’s link landscape, showcasing the variety, quality, and relevance of the site’s linking to your content. A backlink profile helps search engines assess your website’s credibility, authority, and value within your niche.

A strong backlink profile is crucial for SEO success for several reasons:

  • Improved search rankings: High-quality backlinks from authoritative and relevant websites signal to search engines that your content is valuable, informative, and trustworthy. This can result in higher search rankings for your target keywords.
  • Increased organic traffic: When your website ranks higher in search results, it is more likely to receive increased organic traffic from users searching for content related to your niche.
  • Diverse and natural link landscape: A diverse backlink profile comprising links from various sources, including blogs, news websites, and social media platforms, demonstrates to search engines that your content appeals to a wide range of audiences. This can positively impact your SEO performance.
  • Greater online visibility: A strong backlink profile can enhance your online visibility by boosting your search rankings and increasing the likelihood of your content being shared across various platforms.

Building and maintaining a robust backlink profile can significantly improve your website’s SEO performance and achieve long-term success in the digital landscape. However, not every business has the time or internal team to do it. That’s why you can outsource all of your link-building activities.

Link building sign

Knowing the number of backlinks your website has is essential for assessing the strength of your backlink profile and identifying areas for improvement. 

You can use several SEO tools specializing in backlink analysis to determine how many backlinks your website has. These tools provide the total number of backlinks and offer valuable insights into their quality, the referring domains, and the anchor texts used.

Some popular SEO tools for backlink analysis include:

  • Ahrefs: Ahrefs is a widely used SEO tool with extensive backlink analysis features. By simply entering your website’s URL into their Site Explorer, you can access a detailed backlink report, including the number of backlinks, referring domains, and anchor texts.
  • SEMrush: SEMrush is another popular SEO tool that provides comprehensive backlink data. Using their Backlink Analytics tool, you can view your website’s total number of backlinks, referring domains, and more. Additionally, SEMrush allows you to monitor your competitors’ backlink profiles, which can help you identify new link-building opportunities.
  • Moz: Moz’s Link Explorer tool is specifically designed for backlink analysis. By entering your website’s URL, you can access valuable information about your backlinks, including the total number, Domain Authority (DA) of referring domains, and anchor text distribution.

By leveraging these SEO tools, you can effectively monitor your website’s backlink profile, stay informed about your total number of backlinks, and make data-driven decisions to enhance your SEO strategy.

A backlink manager plays a pivotal role in shaping and executing a website’s link-building strategy, directly impacting its search rankings and overall online visibility.

As the person responsible for ensuring a robust and healthy backlink profile, a backlink manager is an indispensable asset to any digital marketing or SEO team. Let’s dive deeper into the role and responsibilities of backlink managers to understand how they contribute to a website’s SEO success.

A backlink manager has many responsibilities. By skillfully managing them, a backlink manager ensures that a website’s backlink profile remains strong and healthy, contributing to its SEO success and online visibility.

This vital role requires a unique combination of analytical, creative, and communication skills, making a backlink manager an invaluable asset in digital marketing.

Some of these responsibilities are:

A backlink manager must regularly analyze and monitor a website’s backlink profile using SEO tools like Ahrefs, SEMrush, or Moz. This enables them to identify trends, evaluate the quality of existing backlinks, and detect potential issues, such as toxic backlinks, that could negatively impact the site’s search rankings.

Developing a well-rounded and effective link-building strategy is a critical responsibility of a backlink manager. This involves researching potential linking opportunities, setting clear objectives, and creating a timeline for executing the strategy.

Outreach and relationship-building 

A significant part of a backlink manager’s role is to reach out to other website owners, bloggers, and industry influencers to establish relationships and secure high-quality backlinks. This involves crafting personalized outreach emails, following up on potential leads, and maintaining ongoing communication with link partners.

Content creation and promotion: 

Keeping a close eye on competitors’ backlink profiles is essential for a backlink manager to stay ahead of the curve. By analyzing competitors’ link-building strategies and identifying their high-quality backlinks, a backlink manager can uncover new link opportunities and refine their own strategy accordingly.

Competitor analysis: 

Keeping a close eye on competitors’ backlink profiles is essential for a backlink manager to stay ahead of the curve. By analyzing competitors’ link-building strategies and identifying their high-quality backlinks, a backlink manager can uncover new link opportunities and refine their own strategy accordingly.

Performance tracking and reporting: 

A backlink manager is responsible for tracking the performance of their link-building efforts, including monitoring changes in search rankings, organic traffic, and the overall health of the backlink profile. They must also prepare detailed reports for the marketing team and stakeholders, highlighting the successes and areas for improvement.

By skillfully managing these responsibilities, a backlink manager ensures that a website’s backlink profile remains strong and healthy, contributing to the site’s SEO success and online visibility. This vital role requires a unique combination of analytical, creative, and communication skills, making a backlink manager an invaluable asset in the world of digital marketing.

Backlinks management is crucial for improving your website’s SEO performance. To do it successfully, there are several strategies you can use.

Here are some such strategies:

  • Conduct Regular Backlink Audits: One of the essential strategies for managing backlinks is to conduct regular audits. These audits help you identify toxic or low-quality backlinks that could negatively impact your website’s SEO performance. By using tools like Ahrefs or SEMrush, you can analyze your backlink profile and take the necessary action to remove or disavow toxic links.
  • Build High-Quality Links: High-quality backlinks are essential for effective backlinks management. They signal to search engines that your website’s content is valuable and trustworthy. You can acquire high-quality backlinks by contacting relevant bloggers, influencers, or industry experts interested in your content.
  • Focus on Link Relevance: Another important aspect of managing backlinks is ensuring they are relevant to your website’s niche and industry. Links from relevant sources are more valuable than links from irrelevant sources.
  • Monitor Anchor Text Diversity: Using the same anchor text repeatedly in backlinks can be seen as spammy and harm your website’s SEO performance. Monitor your anchor text distribution to ensure that it is diverse and natural.
  • Disavow Toxic Links: If you identify low-quality or toxic backlinks, it’s important to disavow them. You can do this by using Google’s disavow tool or contacting the website owner to have them removed.
  • Build Internal Linking Structure: Building a strong internal linking structure is another effective strategy for managing backlinks. Internal links help search engines understand the structure and hierarchy of your website’s content, which can improve your website’s SEO performance.

Remember, backlinks management is an ongoing process that requires consistent effort and attention.

Backlinks management

Backlinks can be categorized into two primary types: do*follow and nofollow backlinks. Understanding the difference between these two types of backlinks is essential for effective backlinks management.

Dofollow Backlinks: Dofollow backlinks pass link equity or “link juice” from the referring website to the linked website. These backlinks are valuable for SEO as they positively impact search rankings. When a website receives high-quality do-follow backlinks from authoritative sources, it signals to search engines that it is a credible and trustworthy source of information. Therefore, do-follow backlinks can significantly improve a website’s SEO performance.

Nofollow Backlinks: Nofollow backlinks, on the other hand, do not pass link equity from the referring website to the linked website. These backlinks have a “nofollow” attribute in their HTML code, instructing search engines not to count them as a ranking signal. However, nofollow backlinks can be valuable for referral traffic and brand exposure. When a website receives nofollow backlinks from high-traffic sources, it can still drive significant referral traffic to the site, increasing brand awareness and exposure.

It’s important to note that having a diverse backlink profile comprising both do-follow and nofollow backlinks is crucial for effective backlinks management.

While dofollow backlinks are more valuable for SEO, nofollow backlinks can still improve a website’s online presence and overall digital marketing strategy. By understanding the different types of backlinks, you can create a well-rounded backlink profile that enhances your website’s SEO performance and drives valuable referral traffic.

Link building is a critical component of effective SEO and offers several benefits that can contribute to improved search rankings, increased traffic, and enhanced brand credibility. In this section, we’ll explore the benefits of link building and explain how it can help you achieve SEO success.

Improved Search Rankings: Building high-quality backlinks is essential for improving your website’s rankings. When authoritative websites link back to your site, search engines view your content as valuable and relevant, boosting your site’s visibility and rankings in search results. Building a diverse and robust backlink profile can enhance your website’s authority and improve its overall SEO performance.

Increased Traffic: Link building can also help drive more website traffic. Acquiring backlinks from high-traffic sources can drive referral traffic to your site, exposing your brand to a wider audience. Also, having a strong backlink profile can help you rank for more keywords, attracting organic traffic to your website.

Enhanced Brand Credibility: Building high-quality backlinks from authoritative sources can enhance your brand’s credibility and reputation. When industry experts or influential bloggers link to your site, it signals to your audience that your brand is trustworthy and reputable. This can significantly improve your brand’s perception and make it more attractive to potential customers.

In summary, link building offers several benefits that can contribute to SEO success. Building a diverse and robust backlink profile can improve your website’s search rankings, drive more traffic, and enhance your brand’s credibility. Remember, link building is an ongoing process that requires consistent effort and attention, but its benefits can be well worth the investment.


In this comprehensive guide, we explored the crucial role of backlinks management in achieving SEO success. We defined links management, discussed the importance of backlink profiles, and provided actionable tips for managing your backlinks effectively. We also covered different types of backlinks and uncovered the benefits of link-building for SEO success.

Effective backlinks management requires regular audits, building high-quality links, focusing on link relevance, monitoring anchor text diversity, disavowing toxic links, and building an internal linking structure. A strong and healthy backlink profile can significantly improve search rankings, increase traffic, and enhance brand credibility.

We encourage our readers to implement the insights shared in this guide and develop a well-rounded backlink management strategy that aligns with their business goals.

Remember, backlinks management is an ongoing process that requires consistent effort and attention, but the rewards it offers for SEO success can be substantial. By mastering backlinks management, you can improve your website’s online visibility, attract more traffic, and enhance your brand’s reputation and credibility.

Aleksa Radović / Link Building Manager
SEO is something that wakes me up every day and I don't get tired of doing it and reading about it.

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