Number Artist - Case Study
Number Artist provides intricate and customized paint-by-number kits designed for art lovers of all skill levels. The website features a variety of designs, allowing customers to create their own masterpieces with ease, making art accessible and enjoyable for everyone.
Objective
The primary goal was to significantly improve Number Artist's search engine rankings and organic traffic through a comprehensive SEO campaign, starting in March 2024. This campaign included onsite, technical, and offsite SEO efforts.
Challenges
Initial SEO Status
Number Artist had limited referring domains and faced strong competition from other online retailers offering similar products.
Key Obstacles
Improving site performance and technical SEO while building high-quality backlinks to compete with established websites with stronger SEO metrics.
Resource Constraints
Number Artist needed an effective SEO strategy that could deliver results within a limited budget.
Strategy
To address these challenges, the following strategies were implemented:
1. Comprehensive SEO Audit
Conducted a thorough audit of Number Artist's website to identify opportunities for improvement in onsite, technical, and offsite SEO.
2. Onsite SEO
Optimized website content, meta tags, and structure to enhance relevance and user experience.
3. Technical SEO
Addressed site performance issues, fixed technical errors, and improved site speed to ensure better crawlability and indexing by search engines.
4. Targeted Link Building
Focused on acquiring high-quality backlinks from relevant, authoritative websites in the art, hobby, and DIY sectors.
5. Performance Monitoring
Implemented regular monitoring and reporting to track progress and adjust strategies as needed.
6. Key Link Building Postulates
Publish content on topically relevant websites with a contextual fit focused on art, hobby, and DIY.
Ensure publications are on websites with at least two of three criteria: Domain Rating (DR) 50+, Organic Traffic 1000+ with relevant traffic, and reputable TLDs.
Maintain a consistent link velocity to match the growth of competitors.
Keep all external links live for at least 11 months after publication.
Execution
With a clear strategy in place, the execution involved:
Results
The combined efforts led to significant improvements:
Keyword Rankings
Improved rankings for multiple keywords related to paint-by-numbers kits and custom paint-by-numbers.
Important Keywords:
"custom paint by number" ranked #15
"paint by numbers kit" ranked #2
Organic Traffic Growth
Substantial increase in organic traffic, from approximately 9 visits per month to 1,100 visits per month.
Referring Domains
Improved distribution according to Domain Rating (DR), ensuring a healthier backlink profile.
Domain Rating
Increased from 0 to 48 with consistent link building, content publishing and onsite SEO.
Conclusion
All external links built by our team remain active, ensuring that our clients continue to benefit from their investments.
This project exemplifies how precise, strategic actions and full collaboration between the client’s team and our in-house experts can achieve outstanding results, even without the initially anticipated budget, by adhering to best practices rather than outspending the competition.
By following this structured approach, Number Artist successfully improved their search engine rankings and organic traffic, demonstrating the effectiveness of strategic SEO optimization and link-building efforts.