Nagish - Case Study
Nagish is a pioneering company dedicated to making communication more accessible for individuals with hearing impairments. Their innovative technology offers real-time transcription and captioning services, making phone calls and conversations more inclusive. By focusing on providing high-quality, accessible communication solutions, Nagish has established itself as a leader in the assistive technology market.
Objective
The primary goal was to significantly improve Nagish's search engine rankings and organic traffic through a focused link-building campaign, starting in March 2023.
Challenges
Initial SEO Status
Nagish had limited referring domains and faced strong competition from other assistive technology providers.
Key Obstacles
Building high-quality backlinks in a niche market and competing with established websites with stronger SEO metrics.
Resource Constraints
Nagish needed an effective link-building strategy that could deliver results within a limited budget. Aside that, we had to be very careful in replicating their tone and voice and adhering to specific laws and accessibility constraints while publishing content.
Strategy
To address these challenges, the following strategies were implemented:
1. Comprehensive Off-site SEO Audit
Conducted a thorough audit of Nagish's backlink profile to identify opportunities for improvement.
2. Targeted Link Building
Focused on acquiring high-quality backlinks from relevant, authoritative websites in the assistive technology, healthcare, and technology sectors.
3. Content Optimization
Carefully crafted and picked out content to adhere to tone, voice and accessibility constraints with a goal to maximize the impact of the link-building efforts.
4. Performance Monitoring
Implemented regular monitoring and reporting to track progress and adjust strategies as needed.
5. Key Link Building Postulates:
Publish content on topically relevant websites with a contextual fit focused on assistive technology, healthcare, and technology.
Ensure publications are on websites with at least two of three criteria: Domain Rating (DR) 50+, Organic Traffic 1000+ with relevant traffic, and reputable TLDs.
Maintain a consistent link velocity to match the growth of competitors.
Keep all external links live by weekly tracking link health statuses.
Execution
With a clear strategy in place, the execution involved:
Results
The combined efforts led to significant improvements:
Keyword Rankings
Improved rankings for multiple keywords related to hearing aid apps and assistive technology. Before engaging in link building, Nagish was nowhere to be found in the top #100 results for any of the important keywords.
Nagish is now ranking for the following important Keywords:
"android hearing aid app" ranked #3
"best hearing aid app for android" ranked #3
"hearing aid app for android phone" ranked #4
"live transcribe app" ranked #13
"live transcribe app for iphone" ranked #27
“real time phone call captioning” #2
“phone call captioning” #8
Organic Traffic Growth
Substantial increase in organic traffic, from approximately 300 visits per month to 12,563 visits per month.
Referring Domains
Increased the number of referring domains from 20 to 250 over the campaign period. Improved distribution according to Domain Rating (DR), ensuring a healthier backlink profile.
Domain Rating
Increased from 22 to 45.
Conclusion
All external links built by our team remain active, ensuring that our clients continue to benefit from their investments.
This project exemplifies how precise, strategic actions and full collaboration between the client’s team and our in-house experts can achieve outstanding results, even without the initially anticipated budget, by adhering to best practices rather than outspending the competition.
By following this structured approach, Nagish successfully improved its search engine rankings and organic traffic, demonstrating the effectiveness of strategic link-building and SEO optimization.
