Art by Maudsch - Case Study
Art by Maudsch is an online platform dedicated to selling unique, handmade artworks by contemporary artists. The site offers a diverse collection of paintings, each piece reflecting the artists’ distinctive style and creativity, catering to art enthusiasts and collectors worldwide.
Objective
The primary goal was to significantly improve Art by Maudsch's search engine rankings and organic traffic through a focused link-building campaign, starting in April 2024.
Challenges
Initial SEO Status
Art by Maudsch had limited referring domains and faced strong competition from other online art retailers.
Key Obstacles
Building high-quality backlinks in a highly competitive art market and competing with established websites with stronger SEO metrics.
Resource Constraints
Art by Maudsch needed an effective link-building strategy that could deliver results within a limited budget.
Strategy
To address these challenges, the following strategies were implemented:
1. Comprehensive SEO Audit
Conducted a thorough audit of Art by Maudsch's backlink profile to identify opportunities for improvement.
2. Technical SEO Improvements
Ensured technical SEO elements were optimized to support link-building efforts.
3. Targeted Link Building
Focused on acquiring high-quality backlinks from relevant, authoritative websites in the art, design, and lifestyle sectors.
4. Content Optimization
Enhanced on-page SEO elements to maximize the impact of the link-building efforts.
5. Performance Monitoring
Implemented regular monitoring and reporting to track progress and adjust strategies as needed.
6. Key Link Building Postulates:
Publish content on topically relevant websites with a contextual fit focused on art, design, and lifestyle.
Ensure publications are on websites with at least two of three criteria: Domain Rating (DR) 50+, Organic Traffic 1000+ with relevant traffic, and reputable TLDs.
Maintain a consistent link velocity to match the growth of competitors.
Keep all external links live for at least 11 months after publication.
Execution
With a clear strategy in place, the execution involved:
Results
The combined efforts led to significant improvements:
Keyword Rankings
Improved rankings for multiple keywords related to abstract paintings, canvas paintings, and living room art.
Important Keywords:
"abstract art" ranked #1
"wall art for living room" ranked #2
"canvas paintings" ranked #1
"bedroom wall art" ranked #20
Organic Traffic Growth
Substantial increase in organic traffic, from approximately 3,300 visits per month to 19,100 visits per month.
Referring Domains
Increased the number of referring domains from 118 to 288 over the campaign period.
Improved distribution according to Domain Rating (DR), ensuring a healthier backlink profile.
Domain Rating
Increased from 19 to 45 with consistent link building, content publishing and onsite SEO.
Conclusion
All external links built by our team remain active, ensuring that our clients continue to benefit from their investments.
This project exemplifies how precise, strategic actions and full collaboration between the client’s team and our in-house experts can achieve outstanding results, even without the initially anticipated budget, by adhering to best practices rather than outspending the competition.
By following this structured approach, Art by Maudsch successfully improved their search engine rankings and organic traffic, demonstrating the effectiveness of strategic link-building and SEO optimization.