Affinda - Case Study
Affinda is a leading provider of AI-powered document parsing and data extraction solutions. Their advanced technology enables businesses to automate the extraction of critical data from various documents, enhancing efficiency and accuracy. The company's flagship product, the resume parser, helps organizations streamline their recruitment processes by accurately extracting information from resumes.
Objective
The primary goal was to achieve top rankings for the keyword "resume parser" on Google to increase visibility and attract more customers.
Challenges
Initial SEO Status
Affinda faced strong competition from established players in the document parsing industry, making it difficult to secure top rankings.
Key Obstacles
The market for resume parsers is highly competitive, with numerous companies vying for the same keywords.
Resource Constraints
Affinda needed an effective SEO strategy that could deliver results within a limited budget.
Strategy
To overcome these challenges, the following strategies were implemented:
1. Comprehensive SEO Audit
Conducted a thorough audit of Affinda's website to identify technical SEO issues, content gaps, and backlink opportunities.
2. Keyword Optimization
Focused on optimizing on-page elements, including title tags, meta descriptions, headings, and content, for the keyword "resume parser".
3. High-Quality Content Creation
Developed in-depth, high-quality content around the keyword "resume parser" to establish Affinda as an authority in the field.
4. Link Building
Implemented a targeted link-building campaign to acquire high-quality backlinks from relevant, authoritative websites in the AI, technology, and recruitment industries.
5. Key Link Building Postulates
Publish content on topically relevant websites with a contextual fit focused on AI, technology, and recruitment.
Ensure publications are on websites with at least two of three criteria: Domain Rating (DR) 50+, Organic Traffic 1000+ with relevant traffic, and reputable TLDs.
Maintain a consistent link velocity to match the growth of competitors.
Keep all external links live for at least 11 months after publication.
Execution
With a clear strategy in place, the execution involved:
Results
The combined efforts led to significant improvements:
Keyword Rankings
Achieved the top position on Google for the keyword "resume parser," surpassing established competitors. This success was validated by the Ahrefs data showing Affinda ranking #1.
Organic Traffic Growth
Substantial increase in organic traffic, from approximately 11,000 visitors to 28,000 visitors, representing a 2.5x growth.
Referring Domains
Increased the number of high-quality referring domains significantly over the campaign period - from 39 referring domains in March 2023 to 142 in July 2023.
Backlink Profile
Maintained high-quality backlinks, which remained active and continued to provide SEO benefits. We built high-quality links from reputable sites, including Upwork, Entrepreneur, and HubSpot.
Domain Rating
Achieved significant growth in Domain Rating from 39 to 48 indicating improved site authority and visibility.
Conclusion
All external links built by our team remain active, ensuring that our clients continue to benefit from their investments.
This project exemplifies how precise, strategic actions and full collaboration between the client’s team and our in-house experts can achieve outstanding results, even without the initially anticipated budget, by adhering to best practices rather than outspending the competition.
By following this structured approach, Affinda successfully achieved top rankings for the critical keyword "resume parser," demonstrating the effectiveness of strategic link-building and SEO optimization.